The Challenge
The Paramount Theatre is a cornerstone of arts and culture in the western suburbs of Chicago, offering Broadway-caliber productions, concerts, classes through its performing arts school, and a wide range of special events. Despite the strength and diversity of its programming, ticket sales and class enrollments had begun to plateau.
The challenge was reaching new audiences beyond the Theatre’s established patron base—people who were interested in live performance and arts education, but unaware of the breadth of Paramount’s offerings or the quality of its productions. To reverse flat growth, Paramount needed a more modern, data-driven approach to digital marketing across all areas of the organization.
Our Solution
SkyDart partnered with The Paramount Theatre to reimagine its digital advertising strategy from the ground up. We rebuilt all paid campaigns across productions, concerts, educational programs, and events—introducing new creative, clearer audience targeting, and performance-focused structure aligned with current best practices.
By unifying strategy and execution across channels, we helped Paramount consistently reach new patrons and students while reinforcing awareness among existing audiences. The result was strong, double-digit gains in awareness, engagement, and conversions—momentum that has continued to build season after season as campaigns are refined and optimized.
Advertising Performance
Google Ads
Impressions up 35%
Clicks up 75%
Cost per click down 35%
Facebook Ads
Impressions up 52%
Clicks up 73%
Cost per click down 43%
Conversions
21% increase in ticket sales
37% increase in PSA class enrollments
